Perspectives on Desirable Work: Findings from a Q Study with Students and Parents in Rural Ghana

Abstract

This study examines how young people and their parents in rural Ghana understand desirable work and the qualities that make a job attractive. Using Q Methodology with senior high school students and parents in two rural locations, the research explores differences and similarities in their views of employment.

The findings show that professional, salaried jobs were generally considered the most desirable, while low-skill and manual occupations were viewed less favourably. There was little evidence that simply “being your own boss” made a job attractive, challenging assumptions that entrepreneurship is automatically appealing to young people. Students also placed strong value on work that contributes to society, helps others and supports national development.

The study highlights the importance of understanding young people’s and parents’ own perspectives when designing policies intended to address youth unemployment and promote entrepreneurship.